THE COACHING LADDER

Find the rung that fits you.

Six ways to work with the Project Allure system. From free writings to the $7,496 Throne Program. Private coaching in this space typically runs $15,000 to $25,000. The Throne Program is intentionally positioned below market to reward the men who move fast.

FREE
01

The Writings

Free

Long-form essays on the 4 Pillars, attraction, nervous system work, and the stuff the manosphere got wrong. Published weekly.

Read the writings →
FREE · $48
02

The Skool Community

Free tier + The Allure Order Premium $48/mo

Daily posts, live Q&A, accountability, and the full archive of the Allure Letter. The entry point for the work.

Join Skool →
DIGITAL PRODUCTS
03

The PDFs

$19 - $49

Standalone deep-dive PDFs on specific protocols. Texting mastery, frame control, cold approach, first date, photo playbook. Each one a tight mechanism and a directive.

Get the Basic bundle ($19) →
SUBSCRIPTION
04

The Allure Order

$48/mo

Monthly briefs shipped to premium subscribers. Each brief covers one idea the public does not get. Drops on the first of the month.

Subscribe $48/mo →
FOCUSED 1:1
05

The Pillar Program

$1,497

Focused 1:1 coaching on one pillar. Four sessions over six weeks. Tight scope, hard accountability, measurable outcomes. The right call if one pillar is the bottleneck and the others are handled.

Book a discovery call →
FULL 90-DAY
06

The Throne Program

$7,496

The full 90-day transformation. All four pillars, fully custom, fully accountable. Direct access to Dylan, weekly 1:1, custom protocols, and the full arc from audit to rebuild to embodied. This is the terminal. Every rung below is a step toward this one.

Enter the Throne Tomb →
THE THRONE TOMB

The Throne Program is not a page.

It is a chamber. Enter the tomb to see how the full 90-day transformation is structured. The lighting, the pacing, and the weight of the decision are part of the pitch.

Enter the Tomb →
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THE MATH

Why the price is the price.

$15,000 - $25,000
Private dating coaching market rate
$7,496
Throne Program (intentionally below market)
$83/day
Daily cost over 90 days
$31/day
Daily cost on 3x $2,749 payment plan

The Throne Program never discounts. It only adds bonus stacks for men who move fast. The price is the price.