Terms of Service

Last Updated: March 21, 2026

Welcome to Project Allure. These Terms of Service ("Terms") govern your access to and use of the projectallure.org website, our quiz assessment, newsletter, community, coaching program, and all related services (collectively, the "Services") operated by Project Allure ("we," "us," or "our").

By accessing or using our Services, you agree to be bound by these Terms. If you do not agree to these Terms, do not use our Services.

1. Acceptance of Terms

By accessing our website, taking the quiz, subscribing to our newsletter, joining our community, or enrolling in our coaching program, you confirm that you are at least 18 years of age and that you agree to comply with and be bound by these Terms. We reserve the right to update these Terms at any time. Continued use of our Services after any changes constitutes acceptance of the revised Terms.

2. Services Provided

Project Allure provides the following services:

3. User Accounts and Conduct

When you provide information to us (such as your name and email for the quiz or newsletter), you agree to provide accurate, current, and complete information. You are responsible for maintaining the confidentiality of any account credentials associated with our Services.

You agree not to:

We reserve the right to suspend or terminate your access to any of our Services if you violate these Terms.

4. Coaching Program Terms

Enrollment in The Allure Transformation coaching program is subject to a separate coaching agreement that will be provided upon enrollment. That agreement contains program-specific terms including session scheduling, cancellation policies, the continuation guarantee, payment terms, and confidentiality obligations.

General terms applicable to the coaching program:

5. Intellectual Property

All content, materials, and intellectual property associated with Project Allure are owned by Project Allure and protected by applicable copyright, trademark, and intellectual property laws. This includes, but is not limited to:

You may not reproduce, distribute, modify, create derivative works from, publicly display, or commercially exploit any of our content without prior written consent from Project Allure.

6. Disclaimer of Warranties

Our Services are provided on an "as is" and "as available" basis. Project Allure makes no warranties, express or implied, regarding the Services, including but not limited to warranties of merchantability, fitness for a particular purpose, or non-infringement.

Important disclaimers:

7. Limitation of Liability

To the fullest extent permitted by applicable law, Project Allure and its owner, employees, affiliates, and agents shall not be liable for any indirect, incidental, special, consequential, or punitive damages arising out of or related to your use of the Services. This includes, without limitation, damages for loss of profits, goodwill, data, or other intangible losses.

In no event shall our total liability to you for all claims arising from or related to the Services exceed the amount you have paid to Project Allure in the twelve (12) months preceding the claim.

8. Indemnification

You agree to indemnify, defend, and hold harmless Project Allure, its owner, employees, affiliates, and agents from and against any and all claims, liabilities, damages, losses, costs, and expenses (including reasonable attorneys' fees) arising out of or related to:

9. Third-Party Links and Services

Our website and communications may contain links to third-party websites, platforms, and services (such as Skool, YouTube, Instagram, and Cal.com). We are not responsible for the content, privacy practices, or terms of any third-party services. Your use of third-party services is governed by their respective terms and policies.

10. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the State of California, without regard to its conflict of law provisions. Any legal action or proceeding related to these Terms shall be brought exclusively in the state or federal courts located in San Diego County, California.

11. Dispute Resolution

In the event of any dispute, claim, or controversy arising out of or relating to these Terms or the Services, the parties agree to first attempt to resolve the matter through informal negotiation. You agree to contact us at info@projectallure.org and allow thirty (30) days for resolution before pursuing formal proceedings.

If informal resolution is unsuccessful, both parties agree to resolve the dispute through binding arbitration administered in San Diego, California, in accordance with the rules of the American Arbitration Association. The arbitrator's decision shall be final and binding. Each party shall bear its own costs and attorneys' fees unless the arbitrator determines otherwise.

You agree that any dispute resolution proceedings will be conducted only on an individual basis and not as a class action, consolidated action, or representative action.

12. Severability

If any provision of these Terms is found to be unenforceable or invalid, that provision shall be modified to the minimum extent necessary to make it enforceable, and the remaining provisions shall continue in full force and effect.

13. Entire Agreement

These Terms, together with our Privacy Policy and any applicable coaching agreement, constitute the entire agreement between you and Project Allure regarding the use of our Services and supersede all prior agreements and understandings.

14. Contact Us

If you have questions about these Terms of Service, contact us at:

Project Allure
San Diego, CA
Email: info@projectallure.org