Privacy Policy

Last Updated: March 21, 2026

Project Allure ("we," "us," or "our") operates the website projectallure.org. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, take our quiz, subscribe to our newsletter, or engage with our coaching services.

By using our website or services, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

Personal Information You Provide

We may collect the following information when you voluntarily provide it:

Information Collected Automatically

When you visit our website, certain information is collected automatically:

2. How We Use Your Information

We use collected information for the following purposes:

3. Third-Party Services

We use the following third-party services that may collect or process your data:

4. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies to enhance your experience and collect usage data. These include:

You can manage cookie preferences through your browser settings. Disabling cookies may affect some site functionality.

5. Email Marketing

When you subscribe to The Allure Letter or submit the quiz with your email address, you consent to receive email communications from Project Allure. These may include:

Every email includes an unsubscribe link. You can opt out at any time by clicking "unsubscribe" at the bottom of any email or by contacting us directly.

6. Your Rights (CCPA, California Residents)

If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA):

To exercise any of these rights, contact us at info@projectallure.org. We will respond to verifiable requests within 45 days.

7. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, alteration, disclosure, or destruction. These measures include encrypted data transmission (SSL/TLS), secure database hosting through Supabase with row-level security policies, and restricted access to personal data.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

We retain your personal information for as long as necessary to provide our services and fulfill the purposes described in this policy. Quiz data and email subscriber information are retained until you request deletion or unsubscribe. Coaching client records are retained for the duration of the coaching relationship plus a reasonable period afterward for business and legal purposes.

9. Children's Privacy

Our services are not intended for individuals under the age of 18. We do not knowingly collect personal information from minors. If we become aware that we have collected data from someone under 18, we will take steps to delete that information promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Last Updated" date. Continued use of our website after changes constitutes acceptance of the revised policy.

11. Contact Us

If you have questions about this Privacy Policy or wish to exercise your privacy rights, contact us at:

Project Allure
San Diego, CA
Email: info@projectallure.org